11PINK
Storytelling for a new product
11PINK is a new product developed by Margreet Mallens: a highlight comb that makes it easier for hairdressers to apply highlights. To introduce it, we built an explainer one-pager that walks through everything the product does well.
- Year
- 2023
- Services
- DesignDevelopment
Elegance, unveiled with 11PINK
In a competitive beauty industry, 11PINK wanted its comb to stand apart. The challenge was a one-pager that is both engaging and informative: it had to show what makes the product different while sitting comfortably alongside the established reputation and style of JohnBeerens.com.
