Platform guide
CCV Shop: what it costs, what it can do and when you outgrow it
Published on · updated on
Marco Lemmens
CCV Shop is the e-commerce platform of CCV, the Dutch payment company behind the card terminals. A store costs 36 to 129 euros a month, plus a 30 euro setup fee. Strong as a Dutch starting point, limited once you grow. Below are the real costs, the strengths, the pain points and the honest answer to when switching pays off.
What exactly is CCV Shop?
CCV Shop is software-as-a-service: you rent a complete store, including hosting, updates and security. There is nothing to install and no developer needed to go live. The platform has existed since 2004, is fully Dutch-language and focuses on starters and small businesses in the Netherlands and Belgium.
The owner is CCV Group from Arnhem, best known as a payment company. That background shapes the profile: payments are naturally well arranged, with the Dutch standard iDEAL up front, and merchants with a physical shop on a CCV till get till, card terminal and online store from a single supplier. No international platform offers that combination in quite the same way.
According to platform tracker Storeleads, nearly 3,300 active stores run on it as of mid 2026, and two thirds of them sit on a .nl domain. That makes CCV Shop one of the most Dutch e-commerce platforms there is. For comparison: Shopify runs several million stores worldwide. Scale is not a goal in itself, but it does determine how many integrations, themes and specialists grow up around a platform.
What does CCV Shop cost?
The prices below come from the CCV Shop pricing page and were verified in August 2026. All amounts exclude VAT, and every package runs on a yearly contract:
| Package | Per month | Products | Key difference |
|---|---|---|---|
| Basic | € 36 | 50 | Templates, payment providers, your own domain |
| Professional | € 59 | 7,500 | Multilingual, API access, wholesale integrations |
| Enterprise | € 129 | Unlimited | B2B features, composite products, premium support |
Add a one-off 30 euro setup fee. CCV Shop charges no percentage of your revenue, and that is an honest plus: on Shopify you pay a 0.2 to 2 percent surcharge per transaction as soon as you use a payment provider other than Shopify Payments. There are regular promotions, such as the first three months for one euro a month; base your decision on the regular price, because that is what you pay in the years after.
When comparing, look at what is in the package you actually need. Anyone wanting to sell multilingual or build an integration is immediately tied to Professional. Anyone needing B2B features, to Enterprise. The 36 euro entry price is not always the amount you actually end up paying.
Where CCV Shop is genuinely good
An honest review starts with what is right, because quite a lot is:
Live quickly and carefree
Hosting, updates and security are part of the subscription. You pick a template, add your products and sell. For a first store that is exactly what you want.
Everything in Dutch
The software, the documentation and the support department. For many merchants that is more comfortable than an English-language platform with a translated shell.
Payments from a single supplier
CCV is a payment provider itself. iDEAL works from day one, and anyone who also runs a physical shop gets till, card terminal and online store from one supplier with one point of contact.
No revenue share
Your subscription is your subscription; no percentage of every order goes to the platform, which matters precisely when revenue grows.
Do you sell on the Dutch market, does your catalogue fit comfortably within your package's product ceiling and do you have no special requirements? Then there is little wrong with CCV Shop and this article is mostly reassurance.
Where it starts to strain
CCV Shop's pain points are not hidden defects. They are limits that come with what the platform was built for, and you only feel them once you want to go beyond them:
The product ceiling
Basic stops at 50 products, Professional at 7,500. A growing catalogue means a more expensive package, and above 7,500 products you end up on Enterprise regardless.
Integrations are the weak spot
API access only starts at Professional, and the range of ready-made integrations is small compared to the thousands of apps around Shopify. Every integration that does not exist becomes manual work: retyping orders into the accounting system, tracking stock in two places. That manual work is usually the real price of the platform.
It was not built for international selling
Multilingual sits in the package from Professional up, but going truly international is more than translating: local payment methods, multiple currencies, shipping rules and taxes per country. That is the point where platforms like Shopify, with markets built in, take over.
B2B stays basic
Customer groups and tiered prices are possible on Enterprise, but what wholesalers actually ask for goes further: price lists per customer, quote requests, payment on account with credit limits, and an ERP integration. What a full B2B store needs does not fit comfortably in the package.
Design within the lines
The templates are neat and highly configurable, but you cannot build your own theme with full control over the code. If you want a store that does not look like a template, you are at the edge of what CCV Shop allows.
The pool of specialists is small
Few agencies and freelancers work with CCV Shop daily. For special requirements you depend on the platform itself, and you notice that in lead times.
How is the platform doing?
Two things are true at once, and you deserve to know both. CCV Shop is actively developed: the platform recently gained an AI integration that prepares product data for search engines and AI assistants alike. There is no talk whatsoever of stopping.
At the same time, the number of stores on the platform has been shrinking for a few years: as of mid 2026 Storeleads counts nearly 3,300, twelve percent fewer than a year earlier and over a quarter below the peak of late 2022. Google searches for the platform have almost halved in a year as well. For you as a merchant this does not mean the lights are going out. It does mean that new features from payment providers, marketplaces and tools land on the big platforms first, and sometimes only there. Anyone who sees their online store as their main sales channel should weigh that direction.
CCV Shop or Shopify?
The question is not which platform is better, but which phase your store is in. Side by side:
| CCV Shop | Shopify | |
|---|---|---|
| Subscription | € 36 to € 129 p/m | € 21 to € 289 p/m, Plus from € 2,100 |
| Products | 50 to unlimited, per package | Unlimited on every plan |
| Transaction fees | No revenue percentage | 0.2 to 2% with an external payment provider |
| Apps and integrations | Own App Store, small range | Thousands of apps |
| Themes | Templates, limited customisation | Full control over the code |
| B2B | From Enterprise, basic | Built in on Plus, with custom work below it too |
| International | Multilingual from Professional | Markets, currencies and languages built in |
| Contract | Yearly contract | Cancel monthly |
| Till and card payments | Single supplier, with CCV tills | Via Shopify POS or an integration |
Look beyond the subscription in this comparison. The cheapest subscription with manual work around it, retyping orders, tracking stock twice, is often more expensive over a year than a higher subscription in which that work is automated. The question is not what the subscription costs but what the system costs you in hours.
Stay or switch: how to decide
Stay on CCV Shop if you sell on the Dutch market, your catalogue fits comfortably within your package, you are not missing any integrations, and certainly if your physical shop already runs on a CCV till. A migration costs 8,000 to 20,000 euros with us, and that investment has to solve a problem you actually have. Without that problem, switching is a waste of money, however much we would like you as a client.
Switching becomes logical as soon as one of these situations sounds familiar:
- You are working around the platform: retyping orders, tracking stock in two systems, or running a second system next to the store because one environment cannot handle it all.
- Your B2B customers ask for customer-specific prices, quotes or payment on account, and you notice you cannot fit that in properly.
- You want to sell seriously across the border, with local payment methods and currencies per market.
- The online store has become your main channel and you do not want it leaning on a platform whose ecosystem is shrinking.
- And watch the calendar: CCV Shop works with yearly contracts. A migration easily takes a few months from first conversation to launch, so anyone who only starts counting when the renewal invoice arrives almost always pays a year double.
How VA Imaging did it
VA Imaging sells machine vision cameras to companies all over the world. They ran CCV Shop and a separate Shopify environment side by side: two systems, double administration, and a B2B sales process that fitted properly in neither.
We merged the two into a single Shopify Plus platform with customer-specific pricing, quote requests and a back office integration. In our live store analysis the new store scores 90 out of 100 points. The whole story, including the technical choices, is in the VA Imaging case.
Not every CCV store needs Shopify Plus; most are more than fine on standard Shopify. The point is a different one: the requirements VA Imaging got stuck on, selling worldwide, B2B and integrations, are exactly the limits in this article. The full approach to that switch, with VA Imaging as the practical case and a fixed quote after the audit, is on our page about migrating from CCV Shop to Shopify.
What comes along in a switch, and what does not?
The question behind every migration is what you lose. The honest answer: less than you fear, but not nothing.
Products come along
Including variants, prices, stock levels, images and copy. This is the structured part of the migration and the least exciting one.
Customers and order history come along
Your customers find their account details and previous orders in the new store.
Passwords do not come along
They are stored encrypted and cannot be transferred in any platform migration. Customers set a new password at their first login; we prepare that message together.
Your rankings come along, provided you arrange it
Every old URL gets a 301 redirect to its new address. This is where migrations without a plan take the most damage, and with us it is a fixed part of the job.
Your design deliberately does not come along
A CCV Shop template cannot be transferred. That is not a loss but the moment to build a theme that is truly yours.
Your card terminal keeps working
Card payments in the physical shop are separate from your e-commerce platform. Moving your store does not mean leaving CCV with your payment terminal.
Reviews usually sit apart from it
If you collect ratings through a service like Kiyoh or Trustpilot, they simply move along with a new integration.
The full approach, from data export to launch, is on our page about migrating from CCV Shop to Shopify.
What a switch costs and how it works
A migration is not a matter of an export button. We take products, customers and orders out of CCV Shop through the export or the API and transfer them in a structured way. Every old URL gets a 301 redirect to its new address, so the positions you built in Google move along instead of evaporating. Then we set up the store so that the reasons for your switch are actually solved, whether that is B2B functionality or an integration with your accounting system or ERP.
Expect 8,000 to 20,000 euros for a regular store, and up to 60,000 euros once B2B functionality, an ERP integration or a very large catalogue is involved. You get one fixed price up front. Our platform-by-platform approach is on the page about migrating your store to Shopify.
Not sure your current store is the problem? Have it checked first, free of charge. Our free store analysis scans your store live for speed, SEO, accessibility, security and checkout, and works on any store, CCV Shop included. Within two minutes you have a report with concrete improvements.
Frequently asked questions about CCV Shop
Basic costs 36 euros a month for up to 50 products, Professional 59 euros for up to 7,500 products and Enterprise 129 euros without a product limit. Add a one-off 30 euro setup fee, and all packages run on a yearly contract. Prices exclude VAT.
According to platform tracker Storeleads, nearly 3,300 active stores as of mid 2026, twelve percent fewer than a year earlier and over a quarter below the peak of late 2022. Two thirds of those stores sit on a .nl domain, which makes CCV Shop one of the most Dutch e-commerce platforms there is.
Up to a few thousand products on the Dutch market: yes. Above that you start to feel the limits: the product ceiling per package, API access that only starts at Professional, and B2B features that sit on Enterprise only and go less far than what wholesalers usually need.
No announcement of the kind has been made, and the platform is actively developed. The number of stores running on it is declining though: nearly 3,300 as of mid 2026, twelve percent fewer than a year earlier. That says nothing about tomorrow, but it does say something about where integration partners and developers direct their attention first.
Yes. We take products, customers and orders out of CCV Shop through the export or the API, and every old URL gets a 301 redirect to its new address so your rankings move along. For VA Imaging we merged CCV Shop and a separate Shopify environment into one platform this way.
CCV Shop is a Dutch all-in-one package: live quickly, everything in Dutch, payments and till from a single supplier, but with product limits and a small ecosystem of integrations. Shopify is a global platform without product limits, with thousands of apps and full control over your theme, where you do have to make more choices yourself.
Yes, provided every old URL gets a 301 redirect to the right new page and the new store is technically sound. With us that redirect plan is a fixed part of every migration, not an option.
Yes, and that is precisely one of its strongest sides: CCV is the company behind the card terminals and till systems, so online store, till and payments come from a single supplier. If you have a physical shop on a CCV till and a modest online store next to it, that is a real argument to stay.
Yes. The card terminal in your shop and your e-commerce platform are separate things. You can move your online store to Shopify and simply keep taking card payments through CCV in the physical shop. Only if your till software and store stock are linked does that link need to be set up again.
